BUY AS MUCH AS YOU CAN AFFORD. 
Think about it. You can trade $20 a month for $50,000, $100,000, maybe even $200,000 or more!!!
You can give up those 2 extra beers, that pair of shoes, or that _______. You fill in the blank.
No one ever says, “My spouse had TOO MUCH life insurance to help take care of the kids and myself. I wish he would have spent that $20 a month on pizza and ice cream for all of us.”… BUY AS MUCH AS POSSIBLE.

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